HappiLabs Infographic

  • Client: HappiLabs, Inc
  • Purpose: Web Marketing Material

…This is your brain while shopping. Any questions?

A PhD has its uses in design, as shown by this infographic designed for HappiLabs. Having a fundamental understanding of brain structure and processes allowed me to develop this design to be both visually stimulating and scientifically accurate. The client wanted a bold infographic to show scientists how much time and effort goes into shopping for something as simple as an ordinary lab flask. Here I walk them through the choices they will make and show the areas of the brain that are affected. Who knew so much would be involved in just buying a common lab item? Now you do!