Shared Knowledge Conference

  • Client: Graduate Resource Center, UNM
  • Purpose: material for statewide conference

Brand management in all its glory.

The UNM Graduate Resource Center (GRC) commissioned me to design their conference logo. The main design incorporated New Mexico’s traditional state colors of red and yellow, and was inspired by the Zia symbol. To remain respectful of the Zia symbol and the Zia Pueblo, the Zia was modified to allude to New Mexico and simultaneously remind conference attendees of the knowledge output of the state.

Additionally, I designed some alternate color schemes using other New Mexico associated colors (ie turquoise, among others), in order to keep the design from becoming stale. I was also entrusted to develop all marketing material including postcards, banners, posters, and web material. The qr code was specially branded to identify the conference in the digital sea.